In business as in life, trust is the most cherished & underrated commodity. Doing the right thing, again & again even when no one is watching. Being ethical in your dealings. Business is never B2B/B2C it’s always H2H (Human to Human). Ensuring that you deliver value to people & build win-win outcomes is the only path to long-term, sustainable & wholistic success. You grow when all the stakeholders of your business grow along be it your team members, investors, board, consumers, customers, vendors, merchant partners, etc.
Business / any mission is an attempt to create an agglomeration of like-minded equally passionate individuals to solve a challenge be it a product or a country. Trust is a product of Reliability multiplied by Consistency multiplied by Intimacy (NLP) divided by Self Interest. First, ask what you can do for the relationship, your interest is a byproduct & will always be taken care of.